WE'RE MOVING · UP TO 70% OFF

Sale ends today!
Rose Pink Floral Off-Shoulder Chiffon Maxi Dress
Rose Pink Floral Off-Shoulder Chiffon Maxi Dress
Rose Pink Floral Off-Shoulder Chiffon Maxi Dress

Rose Pink Floral Off-Shoulder Chiffon Maxi Dress

Strictly limited: only 10 handcrafted pieces

$182.95

$74.95

Save 59%

★★★★★

Founded in 1999 in Charleston

Color Rose Pink
Size XS(2)
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FREE SHIPPING Within the United States
30-DAY MONEY-BACK GUARANTEE Try it risk-free.
2 items | 10% OFF, 3 items | 15% OFF Ends Tonight

MOVING SALE UPDATE:

Due to high demand during our Moving Sale, only a limited amount of units are left! If you can still click 'Add to cart' it's still available.

We're moving to a new home, and our current stock isn't making the trip.

Our most-loved styles are now available with up to 70% OFF — but only for a limited time.

Whether you're treating yourself, your daughter, your sister, or someone special, today is the perfect opportunity to save on the pieces everyone has been talking about.

Buy 2 items→ Get an extra 10% OFF
Buy 3 items→ Get an extra 15% OFF
Buy 4 items→ Get an extra 20% OFF

These bundles are moving-sale-exclusive and live for today only once this offer ends, it won't return. And as always… when a style sells out, it's gone for good.

Stock is limited. Today is the day.

Product Selling Points

Lightweight Chiffon: Made from soft, flowy chiffon fabric with a subtle sheen, the dress drapes beautifully and offers a lightweight feel.
Watercolor Floral Print: The dress features a moody watercolor floral print in varying shades of burgundy, magenta, and soft cream, evoking a romantic, painterly aesthetic.
Off-Shoulder Ruffled Neckline: The strapless off-shoulder design is framed with delicate ruffled trim along the bust, with sheer balloon sleeves that add volume and movement.
Smocked Waistband: The elasticated smocked waist cinches the silhouette, creating a defined hourglass shape and ensuring a comfortable, adjustable fit.
Evening and Date Night: Pair with strappy nude heels, drop earrings, and a woven straw tote for romantic dinners, cocktail parties, or sunset beach outings.
Wedding Guest Look: Elevate with gold accessories and a small clutch for garden weddings, bridal showers, or outdoor ceremonies.
Vacation and Resort Style: Style with strappy leather sandals and layered jewelry.

Size chart

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ABOUT THE MOORE FAMILY

“ELEGANCE ISN'T ABOUT STANDING OUT
— IT'S ABOUT FEELING COMPLETELY
YOURSELF.”

Since 1999, The Moore Family has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Charleston.

1999
FOUNDED IN CHARLESTON
50,000+
satisfied customers
25+
YEARS OF EXPERIENCE
AND CRAFTSMANSHIP
OUR COMMUNITY

WHY OUR CUSTOMERS LOVE THE MOORE FAMILY

I wore this dress to dinner and received so many compliments! It's incredibly comfortable, fits perfectly, and looks exactly like the photos.

Patricia Williams

I honestly haven’t felt this confident in a dress for years. The quality surprised me so much, and the fit was absolutely beautiful.

Susan Parker

I just received my order and I'm so happy! The dress fits perfectly, feels amazing, and looks even better in person. I'll definitely be ordering again!

Linda Thompson

I was a little skeptical about ordering at first, but I’m so glad I did! My order arrived and I absolutely love everything. The quality surprised me, and everything is so comfortable. I’ve already had several compliments!

Susan Whitmore

The colors are even prettier in person. I already ordered two more for summer. So comfortable and lightweight!

Diane Foster

The shipping was fast, the sizing was accurate, and everything felt very thoughtfully made

Donna Whitaker

This boutique truly feels personal.
You can tell there’s love behind the brand. I’ve received so many compliments already

Susan Mitchell

I was a little nervous ordering online at my age, but everything arrived beautifully packaged and exactly as shown

Carol Henderson

The fabric feels soft and breathable, perfect for the Florida heat. I wear mine almost every week now.

Nancy Reynolds

I struggle finding dresses that feel flattering and comfortable at the same time, but these are wonderful

Patricia Collins

  • BUY 2, GET EXTRA + 10% OFF
  • BUY 3, GET EXTRA + 15% OFF
  • BUY 4, GET EXTRA + 20% OFF
  • BUY 5, GET EXTRA + 25% OFF

LAST CHANCE TO SECURE THESE, BEFORE THEY'RE GONE FOR GOOD!

Discount is automatically applied at checkout & items can be combined

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Founder portrait outside the store
My daughter outside our store

IMPORTANT NOTICE

EACH DESIGN IS LIMITED TO 10 PIECES

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.

They can steal your recipe but the sauce won't taste the same.

Eleanor Moore

FOUNDER & DESIGNER

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Woman wearing a vintage-inspired floral dress in soft natural light

30-DAY MONEY-BACK GUARANTEE

We love our products and are confident that you will too! That’s why we offer a 30-day money-back guarantee. If the product doesn’t meet your expectations, simply return it for a full refund.

COMFORT MIDI DRESSES · UP TO 60% OFF

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UPS shipping

FREE SHIPPING ACROSS THE U.S.

We ship within the United States using reliable carriers for fast, secure delivery. Free shipping on every order.

Secure checkout

SECURE CHECKOUT

Your payment is protected with industry-standard security for a safe and seamless shopping experience.

30-day money-back guarantee

30-DAY MONEY-BACK GUARANTEE

Shop with confidence. You can return or exchange your order within 30 days if it's not the right fit.