WE'RE MOVING · UP TO 70% OFF

Sale ends today!
ELENA | NAVY 3D FLORAL MERMAID MAXI DRESS
ELENA | NAVY 3D FLORAL MERMAID MAXI DRESS
ELENA | NAVY 3D FLORAL MERMAID MAXI DRESS

ELENA | NAVY 3D FLORAL MERMAID MAXI DRESS

Strictly limited: only 10 handcrafted pieces

$263.33

$79.95

Save 69%

★★★★★

Founded in 1999 in Charleston

SIZE XS
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FREE SHIPPING Within the United States
30-DAY MONEY-BACK GUARANTEE Try it risk-free.
2 items | 10% OFF, 3 items | 15% OFF Ends Tonight

MOVING SALE UPDATE:

Due to high demand during our Moving Sale, only a limited amount of units are left! If you can still click 'Add to cart' it's still available.

We're moving to a new home, and our current stock isn't making the trip.

Our most-loved styles are now available with up to 70% OFF — but only for a limited time.

Whether you're treating yourself, your daughter, your sister, or someone special, today is the perfect opportunity to save on the pieces everyone has been talking about.

Buy 2 items→ Get an extra 10% OFF
Buy 3 items→ Get an extra 15% OFF
Buy 4 items→ Get an extra 20% OFF

These bundles are moving-sale-exclusive and live for today only once this offer ends, it won't return. And as always… when a style sells out, it's gone for good.

Stock is limited. Today is the day.

ELEGANCE IN FULL BLOOM

The Elena Navy 3D Floral Mermaid Maxi Dress brings sophisticated glamour to special occasions with its rich navy hue and beautifully dimensional floral accents. The off-the-shoulder neckline softly highlights the shoulders and neckline, creating a feminine, graceful effect, while the mid-length bell sleeves add movement and a touch of romantic drama. A slight stretch keeps the silhouette comfortable while maintaining its elegant shape.

The fitted design follows the figure before opening into a graceful mermaid skirt that sweeps toward the floor. A discreet back zipper completes the polished look, making Elena an effortless choice for cocktail parties, evening celebrations, weddings, and other memorable occasions. Pair it with delicate jewelry and heels for a timeless, sophisticated finish.

Why You'll Love It

• Dimensional Floral Details: Sculptural 3D flowers add texture, depth, and romantic character to the elegant navy design.

• Feminine Off-Shoulder Neckline: Beautifully highlights the shoulders for an effortlessly graceful and sophisticated look.

• Flattering Mermaid Silhouette: The fitted shape follows your curves before flowing outward into an elegant floor-length finish.

• Graceful Bell Sleeves: Mid-length flared sleeves add movement and feminine sophistication to the overall design.

Specifications:

Material: Soft fabric with slight stretch

Fit: Regular, figure-enhancing fit

Style: Elegant occasion wear

Care Instructions: Gentle care recommended; follow garment care instructions

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ABOUT THE MOORE FAMILY

“ELEGANCE ISN'T ABOUT STANDING OUT
— IT'S ABOUT FEELING COMPLETELY
YOURSELF.”

Since 1999, The Moore Family has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Charleston.

1999
FOUNDED IN CHARLESTON
50,000+
satisfied customers
25+
YEARS OF EXPERIENCE
AND CRAFTSMANSHIP
OUR COMMUNITY

WHY OUR CUSTOMERS LOVE THE MOORE FAMILY

I wore this dress to dinner and received so many compliments! It's incredibly comfortable, fits perfectly, and looks exactly like the photos.

Patricia Williams

I honestly haven’t felt this confident in a dress for years. The quality surprised me so much, and the fit was absolutely beautiful.

Susan Parker

I just received my order and I'm so happy! The dress fits perfectly, feels amazing, and looks even better in person. I'll definitely be ordering again!

Linda Thompson

I was a little skeptical about ordering at first, but I’m so glad I did! My order arrived and I absolutely love everything. The quality surprised me, and everything is so comfortable. I’ve already had several compliments!

Susan Whitmore

The colors are even prettier in person. I already ordered two more for summer. So comfortable and lightweight!

Diane Foster

The shipping was fast, the sizing was accurate, and everything felt very thoughtfully made

Donna Whitaker

This boutique truly feels personal.
You can tell there’s love behind the brand. I’ve received so many compliments already

Susan Mitchell

I was a little nervous ordering online at my age, but everything arrived beautifully packaged and exactly as shown

Carol Henderson

The fabric feels soft and breathable, perfect for the Florida heat. I wear mine almost every week now.

Nancy Reynolds

I struggle finding dresses that feel flattering and comfortable at the same time, but these are wonderful

Patricia Collins

  • BUY 2, GET EXTRA + 10% OFF
  • BUY 3, GET EXTRA + 15% OFF
  • BUY 4, GET EXTRA + 20% OFF
  • BUY 5, GET EXTRA + 25% OFF

LAST CHANCE TO SECURE THESE, BEFORE THEY'RE GONE FOR GOOD!

Discount is automatically applied at checkout & items can be combined

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Founder portrait outside the store
My daughter outside our store

IMPORTANT NOTICE

EACH DESIGN IS LIMITED TO 10 PIECES

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.

They can steal your recipe but the sauce won't taste the same.

Eleanor Moore

FOUNDER & DESIGNER

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Woman wearing a vintage-inspired floral dress in soft natural light

30-DAY MONEY-BACK GUARANTEE

We love our products and are confident that you will too! That’s why we offer a 30-day money-back guarantee. If the product doesn’t meet your expectations, simply return it for a full refund.

COMFORT MIDI DRESSES · UP TO 60% OFF

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UPS shipping

FREE SHIPPING ACROSS THE U.S.

We ship within the United States using reliable carriers for fast, secure delivery. Free shipping on every order.

Secure checkout

SECURE CHECKOUT

Your payment is protected with industry-standard security for a safe and seamless shopping experience.

30-day money-back guarantee

30-DAY MONEY-BACK GUARANTEE

Shop with confidence. You can return or exchange your order within 30 days if it's not the right fit.